60 Tips for Logo Design – Gal Shir

Start creating logos that sell

60 Tips for Logo Design is a practical guide to creating logos that win clients. From first sketch to final presentation, it walks you through every step of the process.

8 chapters, 60 tips, 100% practical

What You’ll Learn In 60 Tips for Logo Design

• PREPARING: Understanding the purpose of a logo to set yourself for success
• RESEARCHING: Learning the right stuff about the brand to ensure a successful process
• SKETCHING: Coming up with ideas and finding relevant concepts and associations
• POLISHING: Cleaning, simplifying, and polishing a sketch to a pixel-perfect logo
• CHARACTERIZING: Matching the right colors, shapes, and weights to add personality to the logo
• LETTERING: Choosing and customizing a wordmark that matches the logo and the brand
• TESTING: Making sure everything looks neat in all contexts and sizes
• PRESENTING: Showcasing the logo in all its glory in a way clients can’t reject

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