DesignClass Information

DesignClass by Mor Cohen is designed to provide digital marketers, web developers, and business owners with a comprehensive understanding of design principles and techniques to create beautifully branded websites.

A design-focused course for digital marketers, web developers and business owners, so you can master design and charge more for your products or services.

You too can have the magic mojo! Learn straightforward, seriously in-depth, tested and proven systemized process, for building beautifully branded websites. Gain confidence, impress your clients, and earn more.

Some websites look polished, cohesive, captivating, flawlessly beautiful, and were evidently built by a professional. Other websites, well, let’s just say that they look unbranded, underwhelmingly cluttered, unattractive, messy, difficult to navigate and seem to have been patched together by an inexperienced amateur.

There are secrets to turning a website into a flawlessly designed digital masterpiece. I’m here to teach you all of them.

Is this you?

Have you tried, over and over, to get your design-act together?

• You’ve watched endless tuts but still can’t ‘get it right’ when it’s time to implement.
• You’re having trouble ‘getting started’ on building a website and keeping it ‘On Brand’.
• You’re struggling with lack of inspiration and spend hours stuck staring at a blank screen.
• You’re frustrated with the amount of time it takes to decide on a design direction.
• You’re embarrassed and reluctant to show your website to clients and colleagues.

Not everyone needs to hire an expensive designer.

Let me help you learn design principles and share my secrets so you can go from wasted time, frustration and overwhelm to confidence, polish and refinement. Proudly present your website, earn your client’s respect and command higher price.

It’s time to level-up your skills. Let me guide you through my easy to follow, tried, tested and well thought-out system, utilizing free tools and resources whenever possible.

What You’ll Learn in DesignClass

Introduction

• A close look at the challenges and obstacles entrepreneurs, digital marketers, web developers and agency owners face when building websites.
• The foundations of every design project. You’ll learn the principles and guidelines of designing to fulfill exact brand requirements.
• Why is having a systematized design process so important? You’ll learn tried-and-true methods of designing to increase conversion rates.

Typography

• What makes great typography? You’ll learn how improved readability affect conversion.
• A deep dive into the process of selecting and pairing fonts. You’ll learn the tools and resources that will make these tasks effortless.
• You’ll learn practical and detail step-by-step methods to styling and formatting typography, for enhanced user experience and increased retention.

Color

• A deep-dive into the important and significant role of color in digital applications. You’ll learn methods and techniques that will enable you to make precise color selections.
• A detailed process for generating the perfect color palette centered around your audience and your brand. You’ll learn how to define and pick colors to enhance brand awareness.
• A close look at how powerful is the impact of color on the user experience. You’ll gain tools and systems that will enable you to expertly select color to increase conversion and retention.

Layouts

• What are the components of branded layouts? Are branded layouts important to the overall functionality? You’ll learn how composition and hierarchy affect the user experience and conversion.
• A detailed examination of the principals of component placement. You’ll learn how to place various elements to enhance cohesiveness and order.
• You’ll learn detailed and practical steps to creating consistency and cohesive design, so your website is looking premium and polished.

Brand Boards

• The anatomy and application of brand boards. What are brand boards, and how can they expedite and systematize the website creation process.
• Learn the step-by-step process of curating and collecting the elements of your brand board. You’ll have the exact same tools and resources used by professional designers.
• You’ll learn how to use and utilize your brand board as a roadmap when building a branded website. You’ll also learn how to enhance your own marketing efforts using a brand board.

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