Hand-Drawn Branding: Design Original Logos Information

Discover how to strike a human connection through bold graphics that reflect a brand’s style and personality

A brand identity design is the visual language that is spoken between a company or organization and its audience. When a brand’s visual elements are drawn by hand, there is a much more personal experience for a potential customer. Graphic designer Jon Contino affirms that if a human being made what you’re holding, wearing or seeing, that’s what makes it special.

With clients like Google, AT&T, Coca-Cola, and Nike, Jon takes you through his creative process behind creating hand-drawn brand identities. Bring a sense of style and personality to your branding by creating a one-of-a-kind design that started out with just pencil and paper.

What You’ll Learn In Hand-Drawn Branding: Design Original Logos?

1. Introduction
   • About Me
   • Influences
2. Developing Ideas
   • Keep It Raw
   • Market Research
   • Mood Boards
3. Start Making
   • Develop Your Thumbnails
   • Self-Editing
   • Clean and Ink
4. Digitize It!
   • Import Your Drawings
   • Creating Vectors
   • Adjust Spacing
   • Finally, Color!
5. Develop an Identity Around Your Logo
   • Sample Your Brand
   • Adding Elements
   • Mock-ups
   • Brand Guideline System
6. Final project
   • Hand-Drawn Branding: Design Original Graphics

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